In 2019, PUMA’s Sportstyle category continued to disrupt the fashion and street scene with the successful RS series, an exaggerated footwear silhouette that was inspired by running shoes of the early 2000s.
The RS range perfectly underpinned PUMA’s mission in Sportstyle: to target everyone who is looking for an authentic style rooted in sports to serve the requirements of everyday modern life – be it for the street, the office or day-to-day leisure.
Celebrating extreme reinventions, the RS showcased bulky designs, bold colorways and eye-catching material mixes combined with a revamped version of the RS technology that offers high rebound and comfort through its high-quality cushioning.
For the first time ever, PUMA and French luxury fashion house BALMAIN created – together with PUMA ambassador Cara Delevingne – a unique collection that blends sport and luxury fashion. The line featured pieces inspired by traditional boxing gear mixed up with Parisian couture and elevated with a stark color palette plus design elements straight out of BALMAIN’s atelier.
Towards the end of last year, PUMA’s legendary 80s running shoe, the FAST RIDER, made a vibrant, playful splash on the streets. We launched the FAST RIDER OG to celebrate the iconic running shoe from the 1980s that kicked off a new era as Germany’s first “jogging” shoe 40 years ago when the sport of running moved from the track to the streets. While the PUMA FAST RIDER OG showcased the original shock-absorbing “Federbein” outsole with the RIDERFOAM midsole for high rebound in 80s inspired colors, we merged the best of the past and future in the FUTURE RIDER and STYLE RIDER. These styles featured futro silhouettes, newly developed RIDERFOAM for extra comfort, bold materials, playful color blocking and a subtle corrugated outsole inspired by the original “Federbein.”
Another bestseller that derived directly from our 80s archive and was worn by Selena Gomez was the PUMA Cali. This futro sneaker was inspired by the original PUMA California, a style born out of the courts in 1983 from Argentinean grand slam champ Guillermo Vilas. The PUMA Cali is a stylish ode to retro vibes. While it kept its sport-inspired leather upper true to the original and the characteristic rubber sole, the new version got a bold remake.
Throughout 2019, PUMA SELECT continued to collaborate with renowned brands and fresh and upcoming designers across the world, such as Karl Lagerfeld, Helly Hansen, HAN KJØBENHAVN, Les Benjamins, Jahnkoy and others.
In 2019, PUMA introduced various collections for kids in partnership with popular brands like Sesame Street and Hello Kitty, featuring playful patterns, cute prints with popular cartoon characters, and bright colors. Understanding the kids’ need for freedom, PUMA elevates style with comfortable cuts and high-quality material.